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If you are a creative person then making and selling greeting cards is a great way to start a business. It also makes a useful part-time business that can be run from home and started with a limited amount of capital, and can be done by the young or semi-retired. It can also be an excellent way for artists and crafts people to increase their income by selling cards alongside their main product. The skills needed vary greatly depending on what type of cards you want to produce. They can involve all the creative skills from design to photography, from painting to lettering, from enamelling to metalwork. This book takes you step-by-step through the process of starting and running your business with lots of useful practical advice to help you, including: - Deciding what type of cards to produce - Finding your market - Dealing with printers - Copyright and licensing - Pricing and profit
- Sales Rank: #1084756 in Books
- Brand: Brand: How to Books
- Published on: 2011-04-15
- Original language: English
- Number of items: 1
- Dimensions: 9.68" h x .55" w x 6.73" l, 1.15 pounds
- Binding: Paperback
- 223 pages
- Used Book in Good Condition
Review
'Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. I highly recommend Starting and Running a Greeting Cards Business, because I do believe if you follow the guidelines, you will see results and you will go into this business with a strong education and your eyes open.' Kate Harper Designs, Greeting Card Designer Blog 'Tells the reader everything they need to know about building an exciting and profitable business.' Greetings Today 'Full of practical tips and advice to help you on the way...this handy guide has the answers.' Crafts Beautiful --Crafts Beautiful
About the Author
Author Elizabeth White is an artist and owns Littleborough Gallery where she sells her own range of cards and paintings. She is an experienced business advisor who has worked with over 30 greeting card companies in the last 10 years. Some of these have gone on to become household names. As a writer and presenter of workshops for the creative sector she is well known for her knowledge of the market and her method of communicating business skills to creative people.
Most helpful customer reviews
23 of 23 people found the following review helpful.
A great resource for Brits. A good resource for Yanks.
By ealovitt
If you want to start up a greeting card business in Great Britain, this book is worth 5 stars. For Americans, the general information in this book is still useful, but when the author gets specific about items such as tax codes, types of businesses, or even standard envelope sizes, then we Yankees need to refer to other resources (if such resources exist--I haven't found yet found a book on starting and running a greeting card business in the USA. The closest I've come is The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line by Kari Chapin.)
"Start and Run a Greeting Cards Business" assumes that you are already designing and making your own greeting cards, and want to start selling them. It has lots of practical advice on starting up a small retail business. I learned from reading this book that I am probably more inclined to sell my card designs to manufacturers, rather than try to run my own business. According to the author, "freelancers design about a third of the cards produced by the large manufacturers."
Unfortunately for me, the lists of places where artists can sell their greeting card designs, as provided by this book, are all in the UK.
If you want to involve yourself in all phases of the greeting card business from design through production and marketing, the author walks you through the whole process. There is a chapter on printed cards that takes the beginner through the process of choosing a printer, selecting the 'board' (type of card), the finishes, and more general business information on how to place orders.
In each chapter the author highlights her key concepts and top tips. For example, in the chapter on printed cards, her top tip is: "when you find a good printer work with them and treat them well. They can make the difference between success and failure for your business."
Several chapters in this book deal with the different markets where greeting cards are sold, i.e. retail stores, craft fairs, parties, and the internet. Suggestions on how to package and display your product are abundant, although the author is not optimistic about internet sales. Her top tip in the chapter on "Alternative Ways of Selling" reads: "although Ebay is not a great way to sell cards it is very useful for sourcing suppliers."
If I do decide to branch out from my single spinneret of greeting cards in our local library, this is the book I'll turn to for developing my market. I wish the author would compile a new edition specifically for us Yankees!
1 of 1 people found the following review helpful.
This book is a great business information book and a good reference for thoughts ...
By Mildred I. Howell
This book is a great business information book and a good reference for thoughts and "how too"... it is not an art book. I was very pleased with delivery process (very fast) and great condition.
0 of 0 people found the following review helpful.
It also eliminates any respect for the website that recommended it.
By Daniel L.
This book is of very little value. No detail beneath any of the topics to assist someone new to the business. you could nearly know everything the book says by simply reading the table of contents. It also eliminates any respect for the website that recommended it.
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