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Splash of Colors: The Self-Destruction of Braniff International, by John J. Nance
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behind-the-scenes story of the destruction of Braniff International and an unusually candid and carefully researched account of a unique human and business tragedy
- Sales Rank: #457872 in Books
- Brand: Brand: William Morrow n Co
- Published on: 1984-08
- Format: Illustrated
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 426 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Causes of Braniff's Failure
By Todd B.
For anyone wanting to know the causes of Braniff becoming the first "legacy" airline to be allowed to fail in the brave new world of deregulation, "Splash of Colors..." is the book to read. Written from an objective point of view by a former Braniff pilot, there were multiple causes that converged on Braniff to bring about its demise, many within their control, some beyond their control. Nonetheless, by decisions made under Harding Lawrence, Braniff made itself highly vulnerable to any adversity that was sure to come sooner or later...which came with a vengeance sooner than later. If there was a primary cause one could point to for the death of Braniff, it was the high costs of over-expansion (especially internationally) that continued to be a drain on Braniff's finances for years after routes were dropped for lack of patronage. There were a host of other ill-advised decisions as well, all of which the author covers in a detailed yet readable manner.
Also covered briefly is the ill-fated re-start of much smaller Braniff "Mk 2" ~2 years after "Mk 1" ceased operations.
6 of 6 people found the following review helpful.
A Behind-The-Scenes Look At Braniff Airlines Death
By Jared Morely
Having a vested interest in this story-my uncle was a Captain for Braniff International Airways for over thirty years-I wanted to know the whole story. I was impressed with the details of research and interviewing that must have gone into the manuscript that finally became the published work. I was looking for more details about the impressive advertising campaign that was created during the 1964-65 era, but he addressed this chapter in history with a very brief description. If anyone has read Mary Well's book "A Big Life"-you'll find that she wasn't the "brainchild" behind the "End of the Plain Plane", but her art director and copy writer who'd thrown the concept into the trash and she discovered it in an effort to get some new ideas into their approach. All in all, this was a very good read, and I wish that it could have been a little more informative about the public's overall perception of the company as it slid towards the cliff and eventually pushed over it.
5 of 5 people found the following review helpful.
Easily my most favorite book of all time
By rick gagliano
The best way to describe this book is that I read it in one night. I couldn't put it down. Have you ever worked for a company that you wondered how did it stay afloat when you see the attitudes of the front line people all the way up to management. This book shows how one company, Braniff Airlines, imploded and destroyed itself from within. Great reading and a great book to give your supervisor.
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