[D151.Ebook] Download PDF Strategic Market Management, by David A. Aaker

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Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.

• Sales Rank: #201988 in Books
• Brand: Brand: Wiley
• Published on: 2013-10-23
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .24" w x 7.40" l, 1.00 pounds
• Binding: Paperback
• 336 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

3 of 4 people found the following review helpful.
Great content aside from numerous typos
By E. Brown
I'm using this book for as part of an Informatics course. The content is great aside from numerous, and simply embarrassing typos.

For example, the book says "sue" instead of "use". The company name Uniqlo is spelled Uniclo at one point.

This is an academic text which costs quite a bit of money and I'm baffled how they get away with such poor proofreading. Granted, one can look past the typos, but for the premium prices which are charged to students, they are frankly unforgivable.

I suppose the main problem is that most students won't be looking at reviews before they buy, but will HAVE to buy it. If you buy it, be on the lookout for the typos.

Setting the typos aside, it's a good and informative text.

0 of 0 people found the following review helpful.
Good luck!
By Sasha
This book is poorly written. It is very difficult to understand and even more difficult to read. Don't believe me? Just try reading chapter one. The Author refuses to use simple wording to explain simple concepts. Every sentence drags on and on and it never pinpoints the main idea. I am taking a graduate class and we have a mid-term exam coming up.On what? I will never know. This book comes with one resource of poorly written power points that can't even attempt to explain the material. There are no practice questions and honestly no hope. Good luck!

0 of 0 people found the following review helpful.
Descent Text
By nathan wilson
I think this book has a lot of good information that relates to the business world. The principles and concepts were tough to understand at times because of the in-depth explanations that seem to drag on. I have read some better marketing and management books over my college career. The book did add some value to my life and how to carry out the objectives of a company or organization.

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[P815.Ebook] Download Ebook Who's With Us? From Wondering to Knowing if You Should Start a Business in 21 Days, by Angela Lussier

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More than 600,000 businesses are started every year in the US. Yet, for every person who actually starts a business, there are millions more who are saying, "This is my year to start a business!" ...and then don't. 
Many business books tell you how to start a business, but they don't focus on answering the most important question of all: 
Should you start a business? 
The thought of business ownership is a promising one if you're dealing with a boss who makes you want to scream, a job that is less than exciting, or a career path that doesn't look promising. The idea of "doing what you love" is enticing as the tools to start--and build--a business are more accessible than ever. However, what does it actually mean to do what you love? What is a day in the life of a business owner really like, and what does it take to build a profitable business, not just tinker with your favorite hobby and make an occasional sale? 
Not your typical business book, Who's With Us? is a manual walking you through 12 self-assessment exercises to determine if entrepreneurship is something that matches who you are, the lifestyle you want to create, and the future you are envisioning. You'll also hear from 30 business owners who share what made them say, "It's time." 
Who's With Us? is a refreshing look at what aspiring entrepreneurs face as they go from asking themselves, "Would it work?" to, "I know what I'm going to do next." Rather than ponder this question for a lifetime, spend 21 days reading this book.

• Sales Rank: #3352638 in Books
• Published on: 2015-09-22
• Released on: 2015-09-22
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .32" w x 6.00" l, .44 pounds
• Binding: Paperback
• 128 pages

Review
"Angela Lussier is a smart, sage companion to help guide you on your career journey. I was so impressed with her story, I profiled her in my book, Stand Out. With this new guide, she's created a transformational tool that turns a grueling, years-long decision into a 21-day adventure. Get this book and start creating your future today."
--Dorie Clark, author of Stand Out and Reinventing You, and adjunct professor at Duke University's Fuqua School of Business

"Like The Anti-Résumé Revolution, Who's With Us? is another great read, but more importantly Angela's voice is that of every entrepreneur. It's the voice of everyone who has felt trapped in a cubicle, or who has suffocated under the rules and regs of working for a business that is not their own. With 13 Chapters, 10 exercises and a quiz, this isn't a fluff book--it's refreshing, and left me thinking anyone who reads this can honestly say, "I can do this. I can be my own boss."
--Becky Blanton, TED Global speaker, ghostwriter

"This book is more than a tool for business--it's an opportunity to get to know yourself and create the kind of life you want. Angela lays out 10 simple and fun exercises that will answer your biggest questions about your future--and you'll get answers faster than you thought possible."
--Steve Olsher, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do

About the Author
Angela Lussier is an award-winning speaker, business coach, and CEO of Angela Lussier Enterprises. She is the creator of the Do+Make Business District, an online school and community for entrepreneurs, and the author of The Anti-Resume Revolution, Who's With Us? and Do+Make, The Handbook for Starting Your Very Own Business. She is a blogger for the Huffington Post and Virgin.com and her advice has been featured on ABC, NBC, Yahoo!, About.com, The Ladders, Entrepreneur.com, CBS Money, and others. She is a recipient of the 40 Under Forty award from Business West and mentors startups through Valley Venture Mentors in Springfield, Massachusetts. She lives in a giant doll house in western Massachusetts with her husband, Nick, two cats, a fish, and a shrimp. 

Most helpful customer reviews

0 of 0 people found the following review helpful.
This Book Is Your Beanstalk: Water It and Watch Yourself Grow
By Tom Bentley
To quote Angela: “My motivation is, and always has been, to get people to stop waiting and start creating. So that life is your active choice …” Indeed, this book exhorts, in a clear and warm voice, prospective entrepreneurs—you—to take action: consider your choices, refine your perspective about those choices—and choose!

There are many motivational books that point you to experimentation, taking risks, trying new things, but of great value here are the helpful, logically presented worksheets that take you through the process of assessing your readiness to step out of the conventional working world and into the vocation of your choosing. The worksheets have “grades” that give focus to the deep self-assessment exercises that are throughout the book.

The heart of the book for me were the later chapters that parsed how the nagging, internal voice—the one that so often says “no” to risk and challenge—could be reframed. Angela pores into how attitude shapes us, and how distinguishing between fact and inner belief is a tremendous skill, and one that can be coached.

At book’s end, all of your mulling and musings will add up to either getting to “Yes, I can and will start a business” or “No,” and best of all, Why. Angela answers her own question about Who's With Us? She is, big-time, and since her invitation is so hard to turn down, you will be too.

0 of 0 people found the following review helpful.
A great book for anyone unsure of where to go next in their career!
By Diana C.
This book is an awesome roadmap that helps the reader uncover what they really want, what they're good at, and what is at the heart of their core values for both work and life. While it has lots of great stories from successful entrepreneurs (who share their struggles for how they got to where they are today), it's not a passive read because it contains truly thought-provoking exercises and self-assessments that inspired me to have some a-ha! moments. Many of us think we know what we want but end up going after things for the wrong reasons, and I really appreciated how this book didn't preach what you should do but rather empowered me to get to know myself better and decide the best next step based on my unique desires and circumstances right now. It's written in a down-to-earth way and has a sense of humor, I definitely recommend it for anyone who's not sure of what they want to do next!

0 of 0 people found the following review helpful.
She turns her experiences into wonderful lessons from which we can all benefit
By Martha Johnson
Angela Lussier is a person who knows her truth and is willing to share it. She turns her experiences into wonderful lessons from which we can all benefit. Obviously, starting and running a business is not for all those who may have the dream. Because.... it does take a set of attitudes, skills, gifts without which the dream cannot easily fulfill the promise. Here's your due diligence. Everyone who has had a dream about a business can do themselves a favor and devote 21-days or a month or two to see if this is really something that matches your mojo.

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[X486.Ebook] PDF Ebook Renewable Energy: Power for a Sustainable Future, Second EditionFrom Oxford University Press

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Stimulated by recent technological developments and increasing concern over the sustainability and environmental impact of conventional fuel usage, the prospect of producing clean, sustainable power in substantial quantities from renewable energy sources arouses interest world-wide. This book provides a comprehensive overview of the principal types of renewable energy-including solar, thermal photovoltaics, bioenergy, hydro, tidal, wind, wave, and geothermal. In addition, the text explains the underlying physical and technological principles of renewable energy and examines the environmental impact and future prospects of different energy sources. It includes over 350 detailed illustrations, more than fifty tables of data, and a wide range of case studies. Renewable Energy, 2/e is ideal for undergraduate courses in energy, sustainable development, and environmental science.

• Sales Rank: #641690 in Books
• Published on: 2004-05-06
• Original language: English
• Number of items: 1
• Dimensions: 8.20" h x .90" w x 10.30" l, 2.87 pounds
• Binding: Paperback
• 464 pages

Review
`Review from previous edition It is high time that good textbooks on the subject become available on the market. Renewable Energy: Power for a Sustainable Future, is thus a timely and welcome addition to the existing literature on the subject...Godfrey Boyle and his team of authors have, in my view, managed to produce an outstanding textbook in which a wealth of information, including an extensive amount of data, is presented in a lucid and comprehensible form.' The Journal of Energy Literature, March 1997

`It is readily accessible to readers with a wide range of interests and abilities because the complex scientific explanations are presented separately from the main text ... the authors have presented the questions that must be considered. The book contains a wealth of information and is highly recommended for anyone with an interest in renewable energy technologies and their possible role in our future.' Nicola Pearsall, Chemistry and Industry, October 1996

`...an excellent and timely primer...the book strikes an admirable balance between making the principles underlying the renewables as understandable as possible and endeavouring not to oversimplify important technological and economic aspects.' Resurgence, April 1997

`This book has been produced by a large, expert course team who have carefully researched the area and presented much up to date information. The book is very user-friendly, having many valuable figures, tables and boxes. There are plentiful suggestions for further reading, and students are guided towards key papers in a range of journals.' Paul Phillips, Education in Chemistry, May 1997

`This is an excellent text, covering all the actual and potential sources of renewable energy. The writing is clear and the many excellent diagrams and illustrations complement the written word. Where the treatment is necessarily theoretical the level is appropriate and the argument laid out in separate text. This book will be highly relevant to any undergraduate studying this important field.' Aslib Book Guide, vol.61, no.10, October 1996

About the Author

Godfrey Boyle is a Senior Lecturer in the Department of Design and Innovation and co-director of the Energy and Environment Research Unit at the UK Open University.

Most helpful customer reviews

1 of 1 people found the following review helpful.
DO NOT RENT FROM apex_media
By Fred Savage
The book itself is great, but a word of warning that apex_media tried to rip me off by saying I returned the book damaged when I didn't (The book was on my computer desk the entire time I had it (online class) and was returned in the same box I received the book in). There is no process for them to go through they can just say it is damaged and Amazon charges your card. You can't leave negative feedback because the feedback window is shorter than the rental period (which means everyone that gets ripped off can't even make a point of it to warn people and makes no sense).

More on the book, for being 9 years old the book really has great topics on technology that is still relevant today (fracking is even mentioned as a way to tap geothermal). The book is easy to read and follow.

0 of 0 people found the following review helpful.
Excellent introduction - even for after graduated engineers
By Juan Manuel Gimenez Garcia
This book clarifies much concepts concerning Renewable Energy. It is filled with lots of statistical and economical charts, concepts explanation, schemas and drawings about the technology.

It does not show formulas on how to dimension, but a lot of results from studies are revealed with detailed account on what was found in numbers.

Even for an engineering bachelor degree, its worth, because it covers a lot of concept from all the different kinds of Energy.

0 of 0 people found the following review helpful.
Four Stars
By kaipert93
Interesting book!

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Why are some people able to get so much more done in so much less time than others? Why do some companies flourish in tough times while others fail? Why are some countries more productive than others?

Through an entertaining mix of examples from the business world, insights from innovation gurus, little-known research, the experiences of business leaders and her own candid stories of life off-camera, Amanda Lang explains how asking the right questions has changed the world and how it can change you, too. From the invention of the curved shower curtain rod to the introduction of an elevator that creates electricity as it moves from floor to floor, The Power of Why persuasively spells out the connection between innovation and productivity that is so crucial in the knowledge economy.

Instead of obsessing over working “smarter,” we ought to focus on the instinctive urge to question that’s so natural for young children. As Lang shows, it’s possible to reignite that instinct at any age and to become more innovative and productive—as well as more fulfilled in our jobs and happier in our relationships. That’s the power of why.

• Sales Rank: #1267238 in Books
• Published on: 2012-10-09
• Released on: 2012-10-09
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x 1.00" w x 5.63" l,
• Binding: Hardcover
• 288 pages

About the Author

Amanda Lang is a bestselling author and an award-winning business journalist who has been covering business in North America for twenty years. She is the producer and anchor of Bloomberg North on Bloomberg TV Canada, and for six years Lang was CBC’s senior business correspondent, reporting for its flagship nightly news program, The National, as well as the host of The Exchange with Amanda Lang, a daily business program airing on CBC News Network. A popular speaker on the topics of business and economic trends, she lives in Toronto. Follow her on Twitter @AmandaLang.

Most helpful customer reviews

3 of 4 people found the following review helpful.
In a field full of books on innovation, this one stands very tall.
By Reg Nordman
Being a TV personality does not do a person any favors as the medium lessens the impact of the real person. Witness this good book. It is thoughtful, surprisingly delightfully fresh and well written. Lang also does what Christensen does - she makes notes that are as useful as the text. This is a serious book that will change the way you think (as David Chilton said) .For me it was the comment about being a problem finder rather than a solver that opened my eyes. All Canadians can learn from this. I would advise every leader, educator and parent to buy this book and inculcate its ideas in everyone you come across. In a field full of books on innovation, this one stands very tall. Great for a flight from SF to New York.

2 of 3 people found the following review helpful.
Rather simplistic.
By Forbes George
A rather simplistic approach to getting on the success track . . . leans toward pop-psychology . . . some great anecdotes.

0 of 2 people found the following review helpful.
The Power Of Why
By Fred Rankine
Highlighted the many opportunities that enable people to achieve their dreams. "The Pwer Of Why" made one think of activities that they could do to improve their chances of success.

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• Sales Rank: #4259064 in Books
• Published on: 1961
• Binding: Paperback

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Featuring more than 250 works from 1962 to 1997, this is the first full scale monograph to be devoted to the work of the iconoclastic German painter, Sigmar Polke. With contributions by an international team of distinguised scholars and curators, this publication offers a thorough examination of the artist's work, life, iconography, and influences.

• Sales Rank: #1678427 in Books
• Published on: 1997-10-02
• Released on: 1997-10-02
• Original language: English
• Number of items: 1
• Dimensions: 1.40" h x 10.12" w x 11.32" l,
• Binding: Hardcover
• 360 pages

From Library Journal
This catalog to the largest Polke retrospective ever undertaken, regrettably not traveling outside Germany, reproduces more than 250 works spanning 35 years of output in many media. The format is typical of a major, career-spanning study; chronologically arranged blocks of illustrations are interspersed with essays that examine the artist's work, life, iconography, and influences. One of the five leading German and American scholars and curators who contributed pieces, Charles W. Haxthausen offers an especially insightful analysis of Polke's engagement with questions of reproducibility ever since his discovery of Pop Art in the 1960s. Concluding the book are extensive endmatter sufficient to satisfy any researcher. In short, this is the most exhaustive work we are likely to see for at least another decade on one of Europe's leading contemporary figures. Essential for all serious art collections in academic and medium and large public libraries.?Eric Bryant, "Library Journal"
Copyright 1998 Reed Business Information, Inc.

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3 of 3 people found the following review helpful.
Packed Full of Polke
By Steven B
This is by far the best compilation of Sigmar Polke's images I have come across. This book is FULL of his images, all in extrodinary quality. This is highly recomended for any artist's library. Amazing.

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